Meta Description
TalentSathi successfully places Tanuja Thapa as a Media Buyer. With 2+ years of experience, $1M+ total ad spend, and expertise in Google Ads and Meta Ads, Tanuja brings strong performance marketing and campaign optimization experience to the role.
Tanuja Thapa Joins TalentSathi Australian Client- Marketing company as Media Buyer
Short Introduction
TalentSathi is pleased to announce the successful placement of Tanuja Thapa as a Media Buyer, specializing in Google Ads and Meta Ads.
With more than two years of hands-on performance marketing experience and over $1 million in total managed ad spend, Tanuja brings extensive experience in campaign management, optimization, budget control, performance analysis, and paid media strategy.
Full Story
The client was looking for a performance-focused Media Buyer / Digital Marketer capable of managing the ongoing optimization and execution of Google Ads and Meta Ads campaigns.
The position required someone who could go beyond simply launching campaigns. The Media Buyer needed to regularly review performance, identify problems, recommend improvements, implement approved changes, and maintain accurate conversion tracking.
Core requirements included:
- Google Ads campaign management
- Meta Ads management
- Keyword and search-term analysis
- Negative keyword management
- Bidding and budget optimization
- Conversion tracking
- Campaign creation
- Ad copy testing
- Performance Max campaigns
- Meta lead generation campaigns
- Audience testing
- CTR, CPC, CPA, and ROAS monitoring
- Reporting and recommendations
- Google Sheets / Excel
- Clear written communication
Through TalentSathi’s recruitment and screening process, Tanuja Thapa emerged as a particularly strong candidate for the position.
Managing Significant Advertising Budgets
One of the strongest aspects of Tanuja’s profile is the scale of her paid media experience.
As a Senior Media Buyer at Social Ambience, she reports managing more than $30,000 in daily advertising spend across Meta and Google while ensuring campaigns remain aligned with ROAS and CPA targets.
Across her performance marketing career, she has managed more than $1 million in total advertising spend.
Working with significant budgets requires disciplined monitoring because even small performance issues can quickly translate into substantial wasted spend.
Her experience therefore demonstrates exposure to:
- Budget pacing
- CPA monitoring
- ROAS optimization
- Performance analysis
- Campaign scaling
- Account monitoring
- Data-driven decision-making
These capabilities align directly with the client’s requirement for consistent weekly optimization.
Google Ads Experience
The role requires regular Google Ads monitoring and optimization, including identifying irrelevant searches, managing negative keywords, reviewing underperforming campaigns, and making bidding or budget recommendations.
Tanuja brings hands-on experience managing Google Ads alongside Meta campaigns.
Her paid media background includes:
- Campaign management
- Performance optimization
- Budget management
- Targeting
- Conversion-focused strategy
- CPA monitoring
- ROAS analysis
- Campaign scaling
- Performance reporting
Her experience managing campaigns at significant scale provides a strong foundation for handling the structured weekly Google Ads optimization process required by the role.
Meta Ads Experience
Meta advertising is another major component of the position.
The client required someone capable of monitoring:
- CTR
- CPC
- Lead performance
- Budget utilization
- Audience performance
- Creative performance
- Campaign deterioration
Tanuja has extensive hands-on experience planning, executing, and optimizing Meta campaigns across Facebook and Instagram.
Her work involves continuously analyzing campaign performance and adjusting strategy based on measurable outcomes rather than assumptions.
Creative Strategy & Performance Marketing
Effective media buying depends heavily on creative performance.
Tanuja works closely with creative teams to develop trend-driven advertising assets designed around campaign performance.
This allows her to connect media-buying data with creative decisions.
Rather than evaluating advertising only through targeting and budgets, she can identify when creative fatigue or weak messaging may be affecting campaign results and collaborate with creative teams on improvements.
Her background therefore combines:
Media Buying + Data Analysis + Creative Strategy + Funnel Targeting
This is particularly useful for Meta campaigns, where creative performance can significantly influence acquisition costs.
Leadership & Team Management
Tanuja currently leads a team of approximately 9–10 media buyers.
Her responsibilities include:
- Guiding campaign execution
- Reviewing performance
- Supporting optimization
- Mentoring team members
- Developing performance strategies
- Coordinating client accounts
- Leading strategy discussions
This leadership experience demonstrates a level of campaign understanding beyond basic platform operation.
It also indicates that she is accustomed to explaining why a particular campaign change should be made, which aligns closely with the role’s requirement to create clear weekly recommendations covering:
What was identified → What should change → Why the change is recommended.
Client & Performance Reporting Experience
Tanuja has also managed end-to-end client communication across previous roles.
Her responsibilities have included:
- Understanding client objectives
- Aligning advertising with business goals
- Monitoring campaign performance
- Preparing performance reports
- Presenting actionable recommendations
- Coordinating across marketing teams
- Maintaining client satisfaction
This background supports the structured communication required for the Media Buyer position.
Candidate Highlight
Candidate Name
Tanuja Thapa
Position
Media Buyer / Digital Marketer
Specialization
Google Ads & Meta Ads
Experience
2+ Years
Total Ad Spend Managed
$1M+
Current Daily Ad Spend Exposure
$30,000+
Key Strengths
Google Ads
Meta Ads
Media Buying
Campaign Optimization
ROAS Optimization
CPA Management
Budget Management
Campaign Scaling
Performance Analysis
Creative Strategy
Funnel Targeting
Client Communication
Reporting
Team Leadership
Professional Experience
Senior Media Buyer – Social Ambience
Tanuja currently manages large-scale advertising operations across Meta and Google.
Her responsibilities include:
- Managing $30,000+ daily ad spend
- Maintaining CPA and ROAS targets
- Optimizing paid campaigns
- Managing multiple client accounts
- Leading media buying strategy
- Working with creative teams
- Managing and mentoring 9–10 media buyers
- Translating campaign data into actionable strategies
Social Media Manager – WOM Marketing
Her responsibilities included:
- Meta campaign execution
- Campaign optimization
- Client communication
- Performance analysis
- Social media management
- Content planning
- Reporting
- Marketing strategy
- Cross-functional coordination
This experience gave her broader exposure to the relationship between paid media, organic content, creative execution, and overall brand strategy.
Digital Marketing Instructor
Tanuja has also trained individuals and business owners in practical digital marketing.
She has conducted sessions covering:
- Meta Ads
- Google Ads
- Campaign strategy
- Audience targeting
- Campaign optimization
Teaching these concepts further demonstrates her ability to understand, structure, and communicate performance marketing decisions clearly.
Why Tanuja Was a Strong Match
The role requires someone capable of independently reviewing accounts and identifying what should happen next.
Tanuja’s profile aligned strongly because of her:
1. Significant Paid Media Experience
She has managed more than $1 million in total advertising spend.
2. Google & Meta Expertise
Both primary advertising platforms required by the client are already central to her work.
3. Performance-Oriented Mindset
Her experience is focused around measurable metrics including ROAS, CPA, and overall campaign performance.
4. Large-Budget Exposure
Managing $30,000+ in daily spend demonstrates experience operating in environments where disciplined campaign monitoring is critical.
5. Creative Understanding
She collaborates with creative teams to develop advertising assets informed by campaign trends and performance.
6. Leadership Experience
Managing a team of 9–10 media buyers demonstrates strong practical understanding of campaign execution and optimization.
7. Reporting & Communication
Her client-facing and leadership experience supports the role’s requirement for clear weekly recommendations and performance reporting.
TalentSathi’s Role in the Placement
TalentSathi supported the recruitment process by:
- Understanding the client’s Google and Meta advertising requirements
- Screening candidates with hands-on media buying experience
- Evaluating campaign optimization capabilities
- Reviewing paid advertising scale and budget exposure
- Assessing performance marketing and analytical experience
- Evaluating communication and reporting ability
- Coordinating the recruitment process through successful placement
Tanuja’s combination of large-scale media buying, Google Ads, Meta Ads, campaign optimization, creative strategy, and leadership experience made her a strong match for the position.
Closing Call to Action
Looking to hire Media Buyers, Google Ads Specialists, Meta Ads Specialists, PPC Experts, Performance Marketers, or Digital Marketing professionals from Nepal?
Visit www.talentsathi.com and let TalentSathi help you source, screen, and hire the right marketing talent for your team.
TalentSathi connects skilled professionals in Nepal with growing local and international companies.
